Discosafari is partner of White Fashion Show

Discosafari becomes partner and signs the first collaboration with WHITE, one of the biggest events in the new fashion scene of Milan and New York (20-22 February). The Barking Dogs are the sound designers of the exhibition, supported by Luca Saponaro, manager of the label Mad on the Moon: the project consists in ten hours of music in all the areas of the location (situated in the famous “zona Tortona” in Milan) of the White Fashion Show, which for the Italian edition takes place on 25th, 26th and 27th February 2012.

WHITE is the international contemporary fashion showcase, but also a cultural reference for a generation of designers, stylists and artists who consider the fair in via Tortona 27 and 54 an extrordinary take-off field. And not only. Attended by more than 12.200 buyers from the most important multibrands in the world, White is on the one hand a prestigious platform for niche brands, on the other hand it is becoming an ideal stage for all those italian and international innovative fashion companies which recognize themselves in the White character, in the stimulating mix of creativity, harmony and eco-ethical commitment. A structure capable of bringing to the fore an accurate selection of fashion trends, merged into a complete stunning range of products, edition after edition White is standing out in the fashion scene and in the Milan metropolitan environment as a container of ideas and services that go beyond the concept of season. Because White is a breeding ground of ideas, it is fashion culture as a lifestyle which embraces art, design, music, communication and the new frontiers of the web.